About us

We’re rethinking plant records through user-centred design and technology

We believe technology should be reliable, feel effortless and provide new opportunities, and above all make it easier for botanical collection holders to reach their goals in the important work they do. The concerns and needs of the community are the driving force and inspiration for all the work we do.

Botanical Software

Botanical Software Ltd. was established in 2007 as one of three companies working on the IrisBG software package. In addition to being involved in the development of the software with a focus on mobile solutions, Botanical Software also had the sole responsibility for marketing the product and building up the community. Starting with 6 institutions in 2007, we grew to a thriving community of 170 institutions on four continents by the end of 2019.

To be in a better position to deal with the challenges ahead, it was decided in December 2019 to discontinue the IrisBG collaboration between Botanical Software Ltd, Compositae AS and Digital Forvaltning AS. As a consequence, all the products and services of Botanical Software formerly promoted under the name “IrisBG” were rebranded with the new name “Floria”. For more details about the changes, click here.

In June 2021, at the American Public Garden Association annual conference, Botanical Software launched the next generation plant record system Hortis. Hortis is a plant collection platform which extends beyond the traditional definition of a plant records system. Our aim to redefine the role and usefulness of plant records in botanic gardens through innovation.

Say hello

Meet our team

We’re a product-focused team dedicated to building better analytical tools for botanic gardens. We’re a friendly bunch — come and say hi : )

Contact us
Havard Ostgaard
CEO

Founder & CEO of Hortis and Floria. Master of spreadsheets and data transfers. Dachshund daddy.

Dr Waheed Arshad
Botanical Scientist

Earned a PhD with RBG Kew and is an elected Fellow of the Linnean Society of London. Occasionally tweets, and loves birds.

Miles Crighton
Lead Software Engineer

Product-focused engineer with a penchant for prioritisation. Often found tinkering with designs in Figma.

Dave Twomey
Product Designer

Human-focused designer, following the ‘done is better than perfect’ maxim. Perfection is fine too btw.

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